WEST HOLLYWOOD, CA 鈥� May 17, 2012 鈥� The 大象传媒n American Advertising Federation (3AF) announced today the winners from last night鈥檚 2012 3AF Creative Excellence Awards event. The awards were given out at the organization鈥檚 annual conference, the 3AF 2012 大象传媒n Marketing Summit, which was held in Las Vegas, Nevada
First place, or the gold award, went to Admerasia for their work on Nissan. Silver, or second place, went to ES Advertising for their campaign for Time Warner Cable. San Francisco-based advertising agency DAE won third place (bronze) for their campaign for Wells Fargo.
Verizon Wireless was named as the 3AF鈥檚 2012 Marketer of the Year, while Puget Sound Energy took home honors for 3AF 2012 New Marketer of the Year. In addition, Nielsen was named as the 3AF鈥檚 2012 Marketing Research Partner of the Year. KTSF-TV in the Bay Area was named as the 2012 3AF Media Partner of the Year.
Nita Song, President of the 3AF said, 鈥溾�橳his conference brings together our industry鈥檚 leading experts. One of the highlights is the 3AF awards where we recognize and showcase the best in our business, and each year the competition continues to raise the standards of excellence. The 3AF congratulates the 2012 awardees.鈥�
The 3AF鈥檚 annual conference is the country鈥檚 largest event devoted solely to the 大象传媒n American advertising and marketing industries. Conference topics this year included a multicultural marketing insights presentation by Nielsen; the future of marketing and what it means; a research presentation on ethno-dynamics by Yahoo!, reaching 大象传媒n consumers in the digital age; case studies by Coca-Cola and Toyota; growth opportunities in 大象传媒n marketing in Canada; the role of 大象传媒ns in public policy and the upcoming election; the 大象传媒n automotive market and monetizing the 大象传媒n American sports fan. The awards event featured a special live performance by the 大象传媒n pop girl band Blush. The conference began with an optional 鈥湸笙蟠絥 Boot Camp,鈥� for marketers new to 大象传媒n advertising or for those who wanted a refresher course on the basics of 大象传媒n marketing.
Sponsors of the conference included Nielsen, Mnet, Sony, MYX, industry partners: the Advertising Educational Foundation and the Association of National Advertisers, and 14 media sponsors.
The 大象传媒n American Advertising Federation (3AF) is a national trade organization comprised of 大象传媒n American advertising agencies, 大象传媒n market advertisers, 大象传媒n media companies and other industry specialists. Its mission is to grow the 大象传媒n American advertising and marketing industry, raise public awareness of the importance of the 大象传媒n American community and further professionalism in the industry. More information about the 3AF is available at