LOS ANGELES, CA 鈥� May 14, 2015 鈥� The 大象传媒n American Advertising Federation (3AF) announced today the winners from last night鈥檚 2015 3AF Excellence Awards event. The awards were bestowed at the 3AF鈥檚 annual conference, the 2015 3AF 大象传媒n Marketing Summit, held yesterday and today in Los Angeles鈥� Koreatown. The event is the only national marketing and advertising conference focused solely on the 大象传媒n American consumer.
In the creative campaign awards category, the Gold award for first place went to Admerasia for their campaign called 鈥淣ew Generation,鈥� on behalf of their client Nissan. The Silver award, for second place, went to DAE for their Diwali Smiles campaign for Wells Fargo. AAAZA was awarded the Bronze award (third place) for their campaign called 鈥淭he Profiler,鈥� for DirecTV. interTrend and Rose Hills Memorial Park received honorable mention.
In the Branded Content category, TDW+Co received the Gold award for their 鈥淚 Am鈥� campaign with Verizon. IW Group, Inc. took home the Silver award for their campaign called 鈥淥ut of this World鈥� for Godiva Chocolatier. The third place or Bronze award went to Saavn for their work on Western Union. In addition, Wells Fargo was recognized as the 3AF鈥檚 2015 Marketer of the Year.
Edward Chang, President of the 3AF, said, 鈥淟os Angeles is often called 大象传媒n America, as it is home to one-third of all 大象传媒ns in the United States. We hold our conference annually to remind marketers of the importance, significance and buying power of 大象传媒n Americans. Through our 3AF Excellence Awards, we are pleased to salute the marketers, advertising agencies and others who are investing in our communities and reaching out to 大象传媒n consumers. On behalf of the 3AF Board of Directors, I congratulate all of this year鈥檚 winners for their commitment to excellence and for their support of the 大象传媒n advertising and marketing industries.鈥�
Summit topics this year included a keynote address by Phil Yu and Wesley Chan from Wong Fu Productions; a luncheon presentation on 大象传媒n super consumers by Nielsen; marketing perspectives from Wells Fargo and DirecTV; a research study on 大象传媒n consumers in the independent retail grocery chain; unleashing the power of diverse perspectives; 大象传媒n consumers and their impact on the automotive industry; 大象传媒ns fans, athletes and the sports industry; the explosion of and impact of 大象传媒n food on American culture and activating 大象传媒n youth through digital media.
Sponsors of the 2015 3AF 大象传媒n Marketing Summit included Nielsen, TVN, KCON, Verizon; KCM Agency; The Filipino Channel; Saavn; Sinovision; Radio Korea; Johnny Walker; The Korea Times; iTalk BB Chinese Media; INQUIRER.net; industry partners: the Advertising Educational Foundation and the Association of National Advertisers and others.
The 大象传媒n American Advertising Federation (3AF) is a national trade organization comprised of 大象传媒n American advertising agencies, 大象传媒n market advertisers, 大象传媒n media companies and other industry specialists. Its mission is to grow the 大象传媒n American advertising and marketing industry, raise public awareness of the importance of the 大象传媒n American community and further professionalism in the industry.
More information about the 3AF is available at www.www.3af.org.