LOS ANGELES, CA 鈥� June 3, 2016 鈥� The 大象传媒n American Advertising Federation (3AF) announced today the winners from last night鈥檚 2016 3AF Excellence Awards. The awards were given out at the 3AF鈥檚 annual conference, the 3AF 2016 大象传媒n Marketing Summit, held yesterday and continuing today in Los Angeles鈥� Koreatown. The Summit is the only national marketing and advertising conference focused solely on the 大象传媒n American consumer.
In the 3AF Creative Campaign of the Year category, the Gold award for first place went to Admerasia for their 鈥淣ew Gen Versus campaign,鈥� on behalf of their client Nissan North America. The Silver award, for second place, went to DAE for their 鈥淢ember Stories That Inspire鈥� campaign for AARP. Muse was awarded the Bronze award (third place) for their campaign called 鈥淐hange the Game鈥� for client American Honda Motor Company. In addition, AAAZA received honorable mention for their work for client BBCN Bank.
On the client side, AARP was named as the 3AF鈥檚 2016 Marketer of the Year and the White House Initiative on 大象传媒n Pacific Islander Americans (WHIAPPI) was named as the 3AF鈥檚 2016 New Marketer of the Year.
Edward Chang, President of the 3AF, said, 鈥淭oday, 大象传媒n Americans are the fastest growing racial group in the United States. Our annual 大象传媒n Marketing Summit is a unique forum for marketers to converge on an in-depth discussion of the 大象传媒n consumer opportunity. Ultimately we hope the summit sparks new conversations and ideas that advance the recognition of our industry and the 大象传媒n community. Our 3AF Excellence Awards recognizes the marketers, advertising agencies and other partners who are investing in our communities and reaching the 大象传媒n consumer segment. We congratulate them on winning their awards.鈥�
Summit topics this year included a keynote address by Suk Park, President and Co-Founder of DramaFever; a luncheon presentation on 大象传媒n consumers by Nielsen; 大象传媒n immigrants and their tremendous future impact on the United States鈥� population; understanding and strengthening the connection with the Indian consumer; research presentations by The Pew Research Center and AARP; 大象传媒n Americans and the luxury market; 大象传媒n Americans in entertainment including speakers from 鈥淔resh Off the Boat,鈥� and 鈥淢aster of None;鈥� reaching the 大象传媒n consumer via the growing popularity of the game cricket; working with leading content creators to captivate 大象传媒n consumers digitally; and presentations by Google; The Walt Disney Company and Chase. The 3AF also presented its 大象传媒n Marketing Boot Camp on June 1, for those new to 大象传媒n marketing.
Sponsors of the 3AF 2016 大象传媒n Marketing Summit included Jade sponsors: Publicis Media; Sony TV; Star TV; Viacom 18; Zee TV; and Saavn; Lunch sponsor: Nielsen; Bronze sponsors: Comcast; CMPG; Korea Daily LA and OnDemand Korea; Pearl sponsors: Inquirer.net; iTalk BB Media; The Korea Times; TIMES NOW; iPinYou; industry partner, the Association of National Advertisers, and others.
The 大象传媒n American Advertising Federation (3AF) is a national trade organization comprised of 大象传媒n American advertising agencies, 大象传媒n market advertisers, 大象传媒n media companies and other industry specialists. Its mission is to grow the 大象传媒n American advertising and marketing industry, raise public awareness of the importance of the 大象传媒n American community and further professionalism in the industry. The 3AF 大象传媒n Marketing Summit is held annually. More information about the 3AF is available at .