LOS ANGELES, CA 鈥�听September 19, 2025
The 大象传媒n American Advertising Federation (3AF)听www.3af.org听is proud to announce the winners of its prestigious 3AF 2025 Excellence Awards, celebrating outstanding achievements in 大象传媒n American marketing, advertising, and communications. The awards were presented last night during a gala at the 3AF 2025 大象传媒n Marketing Summit held in Los Angeles.
This year鈥檚 winners represent the innovation, dedication, and cultural fluency driving impactful campaigns and elevating the voice of the 大象传媒n American consumer.
The 2025 3AF Excellence Award winners are:
- 3AF Creative Campaign of the Year (Gold):听Intertrend/Toyota (鈥渂Z4X鈥�)
- 3AF Creative Campaign of the Year (Silver):听IWG/McDonalds (鈥淩e-Presenting AAPIs鈥�)
- 3AF Creative Campaign of the Year (Bronze):听Admerasia/Nissan (鈥淭he Buzz to Buzz鈥�)
- 3AF New Marketer of the Year:听Procter & Gamble (Olay)
- 3AF Marketer of the Year:听McDonalds
- 3AF Media Innovation/Media Campaign of the Year:听Intertrend/Toyota (鈥渂Z4X鈥�)
- 3AF PR/Social Media Campaign of the Year:听Intertrend/Toyota (鈥淕RIP鈥�)
- 3AF Digital Campaign of the Year:听Intertrend/Toyota (鈥渂Z4X鈥�)
- 3AF Experiential Campaign of the Year:听Ethnicity Matters/Princess Margaret Cancer听Foundation (鈥淪treet Cricket to Conquer Cancer鈥�)
- 3AF Media Partner of the Year:听Diya TV
Each award honors leaders and campaigns that have set a high standard in reaching and engaging 大象传媒n American audiences 鈥� a demographic that continues to grow in size, impact, and influence.
鈥淭he 3AF Excellence Awards recognize the agencies, visionaries, creatives, marketers and strategists who are not only shaping how brands connect with 大象传媒n American audiences, but also the industry as a whole,鈥� said Genny Hom-Franzen, 3AF Executive Director. 鈥淔or more than two decades, 3AF has served as the leading authority on the power of the 大象传媒n American consumer. These winners embody the future of our industry and the importance of ensuring authentic representation, culturally relevant, and impactful storytelling.鈥�
The 3AF continues to serve as the primary national resource on 大象传媒n American marketing and advertising, advocating for greater investment in this vital consumer segment. As 大象传媒n Americans drive cultural and economic trends across industries, the work recognized by the Excellence Awards serves as a benchmark for success and a call to action for brands seeking meaningful engagement.
About 3AF:
The 大象传媒n American Advertising Federation (3AF) is a national organization comprised of 大象传媒n American advertising agencies, 大象传媒n market advertisers, 大象传媒n media companies and other industry specialists. Its mission is to advance the 大象传媒n American marketing and advertising industry for 大象传媒n American consumers through education, advocacy, promotion, and increased collaboration of all industry stakeholders including, but not limited to, marketers, agencies, research partners and media. Additionally, 3AF seeks to promote and encourage high standards of conduct and ethics among our members and our industry. The 3AF 大象传媒n Marketing Summit is held annually. More information about the 3AF is available at .
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