Gala Dinner Honors Key Industry Partners and the Best and Brightest Work in the Industry
FOR IMMEDIATE RELEASE
May 30, 2024 鈥� Plano, TX 鈥� The 大象传媒n American Advertising Federation (3AF), the leading resource in 大象传媒n advertising and 大象传媒n marketing, honored winners in the annual 3AF Excellence Awards competition last night. The awards were bestowed during a gala dinner at the 3AF 大象传媒n Marketing Summit, the largest national conference focused on the power of the 大象传媒n American consumer.
大象传媒n Americans are the fastest-growing consumer segment, with a high concentration in geographic areas, an over-index in many consumer categories, high use of technology, and strong brand loyalty. According to Nielsen, the collective purchasing power of 大象传媒n Americans is more than $1.6 trillion, growing 314% between 2000 and 2019, far exceeding the increase in purchasing power of all other racial and ethnic groups over the same period. For comparison, the total U.S. buying power grew 119% during the same period. Since 1999, 3AF has been helping marketers in their brand journey in the 大象传媒n segment.
This year, a record number of entries were submitted. Awards were presented in eight categories:
- 3AF Marketing Research Partner of the Year
- 3AF Media Partner of the Year
- 3AF Marketer of the Year
- 3AF New Marketer of the Year
- 3AF Social Media/PR Campaign of the Year
- 3AF Digital Campaign of the Year
- 3AF Media Innovation Campaign of the Year
- 3AF Creative Campaign of the Year
To celebrate 3AF鈥檚 25th anniversary this year, two new awards were added:
- 3AF Global Impact Award, recognizing immense contributions and advocacy on behalf of connecting the 大象传媒n American and 大象传媒n international communities
- 3AF Hall of Legends award, a new annual legacy award recognizing individuals who were instrumental in 3AF鈥檚 success and/or have dedicated their professional lives to pursuing excellence in 大象传媒n marketing.
3AF Executive Director Genny Hom-Franzen said, 鈥淲hat a great night! It was heart-warming to gather so many of the key national industry leaders, our board members, and summit attendees to celebrate and recognize the many partners and members who make the 大象传媒n American advertising and marketing industry possible. Congratulations to all our winners and thank you for working with 3AF to be champions for the 大象传媒n American consumer segment.鈥�
The 3AF 2024 Excellence Awards winners are:
- 3AF Marketing Research Partner: Nancy Tellet, Founder & Principal, PurClarity, LLC, for her work on The Hispanic Marketing Council鈥檚 research study: 鈥淚t鈥檚 Time: The Growing Power of the Multicultural Majority.鈥�
- 3AF Media Partner of the Year: Datawrkz
- 3AF Marketer of the Year: Toyota
- 3AF New Marketer of the Year: Choctaw Casinos & Resorts
- 3AF Digital Campaign of the Year: Intertrend for client Toyota (鈥淕rip鈥�)
- 3AF Social Media/PR Campaign of the Year: IW Group, Inc. for client AARP (鈥淭hat Lunar Cheer鈥�)
- 3AF Media Innovation Campaign of the Year: Admerasia for client McDonald鈥檚 (鈥淪auces鈥�)
- 3AF Creative Campaign of the Year 鈥� Bronze: Plan C Agency for client Procter & Gamble/Old Spice (鈥淢en Have Skin Too鈥�)
- 3AF Creative Campaign of the Year 鈥� Silver: Intertrend for client Toyota (鈥淕rip鈥�)
- 3AF Creative Campaign of the Year 鈥� Gold: Ethnicity Matters for TD Canada (鈥淐ommitted to Community鈥�)
- 3AF Hall of Legends: Julia Huang, President and CEO, Intertrend
- 3AF Global Impact Award: Eric and Brian Nam
About 3AF
The 大象传媒n American Advertising Federation (3AF) is a national trade organization comprised of 大象传媒n American advertising agencies, 大象传媒n market advertisers, 大象传媒n media companies and other industry specialists. Its mission is to advance the 大象传媒n American marketing and advertising industry for 大象传媒n American consumers through education, advocacy, promotion, and increased collaboration of all industry stakeholders including, but not limited to, marketers, agencies, research partners and media. Additionally, 3AF seeks to promote and encourage high standards of conduct and ethics among our members and our industry. The 3AF 大象传媒n Marketing Summit is held annually. More information about the 3AF is available at听.