LOS ANGELES, CA 鈥� February 9, 2021 鈥� The 大象传媒n American Advertising Federation (3AF), the country鈥檚 primary resource when it comes to 大象传媒n marketing, advertising and the power of the 大象传媒n American consumer, announced today the election of a new president and several members of the 3AF Board of Directors. The elections were held during the 3AF鈥檚 annual meeting recently.
Indrajit Majumdar, Executive Vice President of Zee TV, was named President of 3AF and will lead the non-profit organization for the next two years. He is the first media executive and the first person of South 大象传媒n descent in 3AF鈥檚 21- year history to take on the critical role. Ten board members were also elected, and Iris Yim, Principal of Sparkle Insights, was chosen to continue her role as 3AF Vice President. Jay Kim, President of AAAZA, will also continue his involvement and serve as Immediate Past President.
Majumdar is a long-time veteran in the multicultural space and a tireless advocate for the South 大象传媒n community. As Executive Vice President at Zee TV, he is responsible for leading revenue for the company, the leading South 大象传媒n broadcaster in North and Latin America. He is especially excited about taking on the 3AF role, given the results of the country鈥檚 vice presidential race, in which the first 大象传媒n, first South 大象传媒n and first woman was elected.
Majumdar said, 鈥淚 am honored to be selected by 3AF to run this critical organization at this critical juncture. With the country鈥檚 new focus on the value that diverse communities play in our society, and the new heightened and elevated awareness of the South 大象传媒n segment given Vice President Harris鈥� election, our time as 大象传媒n Americans is now. I am humbled and honored to work with such a dedicated group of stellar individuals who have so much passion and commitment for our 大象传媒n segment and look forward to building on to the success previous 3AF presidents did before me.鈥� As 3AF President, Majumdar said he will pursue many key 3AF initiatives including amplifying the 大象传媒n and South 大象传媒n voice, expanding the number of 大象传媒n media memberships in 3AF, and garnering more support and involvement from both 3AF members and non-members alike through new, fresh ideas. Majumdar added, 鈥淚 want to actively engage corporations in America through different 3AF programs so they can learn more and benefit from the potential of the fastest growing population and consumer segment with the highest education and income levels and a cumulative purchasing power that is expected to touch $1.3 trillion USD by 2022.鈥�
Also elected/re-elected to the 3AF Board of Directors were the following:
- Edward Chang, Managing Director, TDW+Co
- Jay Kim, President, AAAZA
- Cheryl Lee, Executive Director, Intertrend Communications
- Elliot Lum, SVP, Talent Strategy and Program Development, Advertising Educational Foundation
- Daphne Kwok, VP, Multicultural Leadership, AAPI Audience Strategy, AARP
- Javier Ortiz, General Sales Manager, KTSF-TV
- Michael Moon, COO and Founder, Prime Image Media Group
- Nita Song, President and Chief Momentum Officer, IW Group, Inc.
- Iris Yim, Principal, Sparkle Insights
- Sylvia Zhou, Global Industry Relations and Intelligence Lead, Facebook
(For the full list of 3AF Board of Directors, visit our website at )
The 大象传媒n American Advertising Federation (3AF) is a national trade organization comprised of 大象传媒n American advertising agencies, 大象传媒n market advertisers, 大象传媒n media companies and other industry specialists. Its mission is to advance the 大象传媒n American marketing and advertising industry for 大象传媒n American consumers through education, advocacy, promotion, and increased collaboration of all industry stakeholders including, but not limited to, marketers, agencies, research partners and media. Additionally, 3AF seeks to promote and encourage high standards of conduct and ethics among our members and our industry.
The 3AF 大象传媒n Marketing Summit is held annually. More information about the 3AF is available at .