大象传媒

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3AF Excellence Awards

Honoring the best and brightest in the 大象传媒n Marketing Space

Celebrating Excellence: Recognizing the Best and Brightest in 大象传媒n Marketing

The 大象传媒n American Advertising Federation (3AF) is the leading national voice for 大象传媒n American advertising and marketing, illuminating the power of this consumer segment. We unite advertising agencies, corporate marketers, media, research firms, and industry partners, empowering brands to engage this audience through our summit, webinars, research, and expert network. Each year, we host the 3AF 大象传媒n Marketing Summit鈥攖he nation鈥檚 top conference on 大象传媒n American consumers鈥攁nd present the 3AF Excellence Awards, honoring standout achievements across nine categories.

The 2025 award season is now closed. Thank you to everyone who submitted entries.

Entry Criteria

3AF members in good standing may submit any number of entries or nominations for any category. Non-3AF members can only enter two categories: Media Partner of the Year and Marketing Research Partner of the Year. They can still be nominated by 3AF members in the Marketer of the Year and New Marketer of the Year categories. For a 3AF membership, please visit the membership page on our website.

The 2025 award season is now closed. Thank you to everyone who submitted entries..

Award Categories

  • Experiential Marketing and Activation Award | NEW
  • Outstanding achievements in experiential advertising and marketing鈥攃ampaigns that go beyond traditional media to create immersive, engaging, and memorable brand experiences. It recognizes innovative work that forges meaningful connections with audiences through live events, interactive environments, brand activations, digital integrations, or hybrid experiences..

  • Media Campaign/Media Innovation of the Year
  • Outstanding media strategies that target AAPI. This award honors agencies or media services companies that use innovative thinking, market insights, and effective execution to produce exceptional media results.

  • Public Relations/Social Media Campaign of the Year
  • Outstanding PR/social media strategy that has demonstrated excellence in engaging AAPI audiences.

  • Digital Campaign of the Year
  • Outstanding stand-alone campaign using the Internet or online-based digital technologies such as computers, mobile phones, and other digital media and platforms to promote products and services to AAPI consumers.

  • Creative Campaign of the Year
  • Outstanding creative excellence of a client campaign, developed for one or more AAPI consumer target audiences. 听One Grand Prize winner (Gold) will be selected, followed by a 1st Runner Up (Silver) and 2nd Runner up (Bronze).

  • Marketer of the Year
  • Awarding a client or supporter of the industry that has demonstrated outstanding contribution via investment or dedication to the 3AF mission to grow the AAPI advertising and marketing industry, while raising public awareness of the importance of the AAPI community.

  • New Marketer /Client of the Year
  • Awarding a new client or supporter of the industry that has emerged within between 3/30/24 to 06/30/25 and demonstrated outstanding contribution via investment or dedication to the 3AF mission to grow the AAPI advertising and marketing industry, while raising public awareness of the importance of the AAPI community.

  • Marketing Research Partner of the Year
  • Awarding a marketing research partner who has contributed greatly to an AAPI research study through new research techniques, insights, marketplace successes, etc.

  • Media Partner of the Year
  • Awarding a media partner or vendor within the industry, who has demonstrated outstanding contribution to 3AF and/or to outstanding efforts to promote a brand, product or service to AAPI consumers using their media platform.

Judging Criteria

All submissions will be judged according to the established criteria, scoring process, and relevancy for the category in which they were submitted. Judges will include a select number of 3AF members from within the advertising, media, and multi-cultural marketing community throughout the United States or the 3AF Board of Directors. Judges will reserve the right to withhold an award in any or all categories should the entries received not merit recognition or meet the stated criteria. All decisions of the judges are final.

By submitting an entry, participants acknowledge that the 3AF has all rights to publicize/advertise all entries submitted however necessary in conjunction with the awards competition and post-event promotions and publicity. All entries become the property of the 3AF and cannot be returned. We will include winners鈥 info in case studies on the 3AF website.

The 2025 award season is now closed. Thank you to everyone who submitted entries.

3AF Excellence Awards Winners

2024

Read the Press Release

  • 3AF Marketing Research Partner: Nancy Tellet, Founder & Principal, PurClarity, LLC, for her work on The Hispanic Marketing Council鈥檚 research study: 鈥淚t鈥檚 Time: The Growing Power of the Multicultural Majority.鈥
  • 3AF Media Partner of the Year: Datawrkz
  • 3AF Marketer of the Year: Toyota
  • 3AF New Marketer of the Year: Choctaw Casinos & Resorts
  • 3AF Digital Campaign of the Year: Intertrend for client Toyota (鈥淕rip鈥)
  • 3AF Social Media/PR Campaign of the Year: IW Group, Inc. for client AARP (鈥淭hat Lunar Cheer鈥)
  • 3AF Media Innovation Campaign of the Year: Admerasia for client McDonald鈥檚 (鈥淪auces鈥)
  • 3AF Creative Campaign of the Year 鈥 Bronze: Plan C Agency for client Procter & Gamble/Old Spice (鈥淢en Have Skin Too鈥)
  • 3AF Creative Campaign of the Year 鈥 Silver: Intertrend for client Toyota (鈥淕rip鈥)
  • 3AF Creative Campaign of the Year 鈥 Gold: Ethnicity Matters for TD Canada (鈥淐ommitted to Community鈥)
  • 3AF Hall of Legends: Julia Huang, President and CEO, Intertrend
  • 3AF Global Impact Award: Eric and Brian Nam

3AF 2025 Excellence Awards Winners

3AF Creative Campaign of the Year 鈥 Gold: Intertrend/Toyota (鈥渂Z4X鈥)
3AF Creative Campaign of the Year (Silver): IWG/McDonalds (鈥淩e-Presenting AAPIs鈥)
3AF Creative Campaign of the Year (Bronze): Admerasia/Nissan (鈥淭he Buzz to Buzz鈥)
3AF New Marketer of the Year: Procter & Gamble (Olay)
3AF Marketer of the Year: McDonalds
3AF Media Innovation/Media Campaign of the Year: Intertrend/Toyota (鈥渂Z4X鈥)
3AF PR/Social Media Campaign of the Year: Intertrend/Toyota (鈥淕RIP鈥)
3AF Digital Campaign of the Year: Intertrend/Toyota (鈥渂Z4X鈥)
3AF Experiential Campaign of the Year: Ethnicity Matters/Princess Margaret Cancer Foundation (鈥淪treet Cricket to Conquer Cancer鈥)
3AF Media Partner of the Year: Diya TV

Read the Press Release

  • 3AF Creative Campaign of the Year (Gold): Intertrend/Toyota (鈥渂Z4X鈥)
  • 3AF Creative Campaign of the Year (Silver): IWG/McDonalds (鈥淩e-Presenting AAPIs鈥)
  • 3AF Creative Campaign of the Year (Bronze): Admerasia/Nissan (鈥淭he Buzz to Buzz鈥)
  • 3AF New Marketer of the Year: Procter & Gamble (Olay)
  • 3AF Marketer of the Year: McDonalds
  • 3AF Media Innovation/Media Campaign of the Year: Intertrend/Toyota (鈥渂Z4X鈥)
  • 3AF PR/Social Media Campaign of the Year: Intertrend/Toyota (鈥淕RIP鈥)
  • 3AF Digital Campaign of the Year: Intertrend/Toyota (鈥渂Z4X鈥)
  • 3AF Experiential Campaign of the Year: Ethnicity Matters/Princess Margaret Cancer Foundation (鈥淪treet Cricket to Conquer Cancer鈥)
  • 3AF Media Partner of the Year: Diya TV
3AF Marketing Research Partner: Nancy Tellet, Founder & Principal, PurClarity, LLC
3AF Media Partner of the Year: Datawrkz
3AF Marketer of the Year: Toyota
3AF New Marketer of the Year: Choctaw Casinos & Resorts
3AF Digital Campaign of the Year: Intertrend for client Toyota (鈥淕rip鈥)
3AF Social Media/PR Campaign of the Year: IW Group, Inc. for client AARP (鈥淭hat Lunar Cheer鈥)
3AF Media Innovation Campaign of the Year: Admerasia for client McDonald鈥檚 (鈥淪auces鈥)
3AF Creative Campaign of the Year 鈥 Bronze: Plan C Agency for client Procter & Gamble/Old Spice (鈥淢en Have Skin Too鈥)
3AF Creative Campaign of the Year 鈥 Silver: Intertrend for client Toyota (鈥淕rip鈥)
3AF Creative Campaign of the Year 鈥 Gold: Ethnicity Matters for TD Canada (鈥淐ommitted to Community鈥)
3AF Hall of Legends: Julia Huang, President and CEO, Intertrend
3AF Global Impact Award: Eric and Brian Nam


Read the Press Release

  • Marketing Research Partner: Nancy Tellet, Founder & Principal, PurClarity, LLC, for her work on The Hispanic Marketing Council鈥檚 research study: 鈥淚t鈥檚 Time: The Growing Power of the Multicultural Majority.鈥
  • Media Partner of the Year: Datawrkz
  • Marketer of the Year: Toyota
  • New Marketer of the Year: Choctaw Casinos & Resorts
  • Digital Campaign of the Year: Intertrend for client Toyota (鈥淕rip鈥)
  • Social Media/PR Campaign of the Year: IW Group, Inc. for client AARP (鈥淭hat Lunar Cheer鈥)
  • Media Innovation Campaign of the Year: Admerasia for client McDonald鈥檚 (鈥淪auces鈥)
  • Creative Campaign of the Year 鈥 Bronze: Plan C Agency for client Procter & Gamble/Old Spice (鈥淢en Have Skin Too鈥)
  • Creative Campaign of the Year 鈥 Silver: Intertrend for client Toyota (鈥淕rip鈥)
  • Creative Campaign of the Year 鈥 Gold: Ethnicity Matters for TD Canada (鈥淐ommitted to Community鈥)
  • Hall of Legends: Julia Huang, President and CEO, Intertrend
  • Global Impact Award: Eric and Brian Nam
  • 3AF Marketer of the Year 鈥 U.S. Dept of Health and Human Services
  • 3AF New Marketer of the Year 鈥 Fox
  • 3AF Creative Campaign 鈥 Gold -Shang Chi (Marvel Studios), (IW Group)
  • 3AF Creative Campaign -Silver -Ford Canada, (Ethnicity Matters)
  • 3AF Creative Campaign 鈥 Bronze -AT&T, (AAAZA)
  • 3AF Digital Campaign of the Year 鈥 FIDO, (Ethnicity Matters)
  • 3AF PR Campaign of the Year 鈥 Turning Red (Disney), (IW Group)
  • 3AF Media Partner of the Year 鈥 iTalkBB Media
Check out their work

Past Winners

Marketers

Agencies

Media Partners

Research Partners

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