West Hollywood, CA 鈥� May 18, 2011 鈥� The 大象传媒n American Advertising Federation (3AF) announced today the winners of its annual creative excellence awards honoring the 鈥渂est and brightest鈥� in the 大象传媒n American advertising and marketing industries. The honorees were recognized at the 3AF鈥檚 national conference entitled 鈥湸笙蟠絥 Marketing Summit 2011: A Deep Dive Into the Emerging Priority Segment鈥� held last week in Las Vegas, Nevada.
The first place (Gold) award for creative campaign of the year went to IW Group, Inc. for their work on insurance company MetLife. Second place (Silver) in the creative campaign category went to DAE for their work on San Francisco Hep B Free, a pro bono campaign to raise awareness of liver disease and hepatitis. DAE also received the third place award (Bronze) for their work on Wells Fargo.
Toyota was recognized as the 3AF鈥檚 marketer/client of the year. For the first time, the 3AF recognized a new marketer, Time Warner Cable, for their efforts in the last year reaching out to the 大象传媒n American consumer. Community Health Plan of Washington received an honorable mention in this important category.
Named as marketing researcher of the year by the 3AF was GC Global Research, for their innovative study on behalf of Coca-Cola. KSCI (LA-18) was named as the 3AF鈥檚 Media Partner of the Year for demonstrating outstanding contribution via investment or dedication to the 3AF鈥檚 mission.
Nita Song, President of the 3AF, said, 鈥淲e are very pleased with the success of our recent conference. Momentum in our industry is building, and this conference includes the 鈥渨ho鈥檚 who鈥� in 大象传媒n American marketing and advertising. We had the highest number of client marketers attend this year which I believe is a reflection of the growing focus on the 大象传媒n market.鈥�
According to the 2010 U.S. Census figures, the 大象传媒n American population saw significant growth that far outpaces the growth of the U.S. population by huge margins. In bigger states like California, Texas, New Jersey and Illinois, the 大象传媒n population growth is outpacing the much celebrated Hispanic growth. In fact, nine of the top ten states in the United States with 大象传媒n populations grew by double digit numbers.
The 3AF鈥檚 annual conference is the country鈥檚 largest event devoted solely to the 大象传媒n American advertising and marketing industries. Topics this year included the impact of social media; a discussion of how 大象传媒n GenYers consume media; the new digital American family; a look at the Census 2010 figures and the potential impact; non-traditional marketing; stereotypes vs. insights and case studies by State Farm, Verizon, Warner Bros. Pictures and AT&T. A highlight of the conference was the awards event, which included live performances by 大象传媒n YouTube sensations Timothy Delaghetto, Joseph Vincent, Erika David and Michelle Martinez.
Sponsors of the conference included: Nielsen, and Verizon, and industry partners, the Association of National Advertisers and the Advertising Educational Foundation, and 19 大象传媒n media outlets.
The 大象传媒n American Advertising Federation (3AF) is a national trade organization comprised of 大象传媒n American advertising agencies, 大象传媒n market advertisers, 大象传媒n media companies, and other industry specialists. Its mission is to grow the 大象传媒n American advertising and marketing industry, raise public awareness of the importance of the 大象传媒n American community and further professionalism within the industry. Newest corporate members of the 3AF include American Family Insurance and Wells Fargo. More information on the 3AF is available at .