LOS ANGELES, CA 鈥� March 4, 2025 鈥� The 大象传媒n American Advertising Federation (3AF), the country鈥檚 primary resource for 大象传媒n marketing, 大象传媒n advertising, and the power of the 大象传媒n American consumer, announced today the election of a new President, Vice-President and several members of the 3AF Board of Directors. All were elected for a two-year term.
Cheryl Lee, Executive Director, Intertrend, will serve as President. Giancarlo Pacheco, CEO and Founder of Plan C Agency, was elected as Vice President.
Deepti Kapur, Co-Founder/COO, Diya TV, will serve as a first-time 3AF Board member.
Board members who were re-elected and will continue to serve are:
- Jay Kim, Managing Director, AAAZA
- Howard Lichtman, Co-Founder, Ethnicity Matters
- Indrajit Majumdar, President, Vin Media & Digital Solutions
- Michael Moon, CEO, Prime Image Media
- Jack Schwartz, General Manager, KTSF-TV
- Erin Wang, AVP, Client Services, TDW+Co
- Iris Yim, Principal, Sparkle Insights
- Sam Yoon, Account Director, IW Group
Lee said, 鈥淭his is more than just a leadership role鈥攊t鈥檚 a responsibility I take seriously. We are here to champion meaningful change, amplify our collective voice, and create new opportunities that push our industry forward. Together, we will work to ensure that 大象传媒n American marketing is not just recognized, but truly valued as a powerful force in business, media, and culture.鈥�
Genny Hom-Franzen, 3AF Executive Director, said, 鈥淚鈥檓 excited for the next two years as we鈥檝e elected a roster of resourceful and experienced professionals who are extremely passionate about the power of 大象传媒n American consumers. With their dedication, connections, and belief in 3AF, we will continue to make an even bigger impact together.鈥�
The 大象传媒n American Advertising Federation (3AF) is a national trade organization comprised of 大象传媒n American advertising agencies, 大象传媒n market advertisers, 大象传媒n media companies and other industry specialists. Its mission is to advance the 大象传媒n American marketing and advertising industry for 大象传媒n American consumers through education, advocacy, promotion, and increased collaboration of all industry stakeholders including, but not limited to, marketers, agencies, research partners and media. Additionally, 3AF seeks to promote and encourage high standards of conduct and ethics among our members and our industry.
The 3AF 大象传媒n Marketing Summit is held annually. More information about the 3AF is available at听www.3af.org.
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