LOS ANGELES, CA 鈥� June 7, 2018 鈥揟he 大象传媒n American Advertising Federation (3AF) announced today the winners from last night鈥檚 3AF 2018 Excellence Awards competition. The awards were given out at 3AF鈥檚 annual conference, the 3AF 2018 大象传媒n Marketing Summit, held yesterday in downtown Los Angeles. The 3AF Summit is a unique forum for industry leaders, content creators, media companies, corporate marketers and other partners to converge in an in-depth discussion of the 大象传媒n consumer opportunity.
In the 3AF Creative Campaign of the Year category, the Gold award for first place went to interTrend Communications for their campaign entitled, 鈥淪oaring Hearts: The Retire and Inspire Financial Strategy鈥� for Chase. The second place, or silver award, went to AAAZA for their campaign entitled, 鈥淎T&T鈥� Anti-Cable Abundantly Good Value鈥� on behalf of client AT&T. Third place, or the bronze award, went to DAE, for their campaign for AARP, entitled, 鈥淩eal Possibilities with AARP.鈥�
On the client side, Toyota was recognized as the 3AF Marketer of the Year, as the company has broadly and consistently invested in the 大象传媒n market for more than two decades. Crossings TV, who provides in-language news, information and entertainment programming for seven 大象传媒n language groups in seven 大象传媒n concentrated metropolitan areas across the United States, was recognized as the 3AF Media Partner of the Year. 3AF New Marketer of the Year honors were bestowed on the Northern California Ford Dealers, an organization who has increased their marketing and outreach efforts to 大象传媒n Americans in the last two years.
Winning the 3AF PR Campaign of the Year was APartnership for their comprehensive work for Gilead Sciences publicizing 鈥淏e About It,鈥� a film about hepatitis B. Taking home the 3AF Digital Campaign of the Year honors was ABS-CBN, for their campaign entitled, 鈥淣amamasko Po: The 12 Days of Christmas Caroling. The campaign was The Filipino Channel鈥檚 first live digital global Christmas caroling partnership with client Remitly, a money remittance company.
Jay Kim, President of the 3AF, commented, 鈥淥nce a year, the who鈥檚 who of our industry gathers together to share information on what makes the 大象传媒n American consumer a critical consumer segment. Through our coveted 3AF Excellence Awards competition, we are honored to recognize and celebrate our members and other partners who are showcasing the power and influence of 大象传媒n American consumers in campaigns and projects on behalf of their clients. 鈥�
Sponsors of the 3AF 2018 大象传媒n Marketing Summit included Lunch sponsor: Nielsen; Break sponsor: AARP; and exhibitors House of Marketing Research; Skylink TV, iTalk BB Media and 大象传媒n Foster Family Initiative.