January 27, 2026
Cultural Marketing
Multicultural marketing is a must for brands’ growth
Multicultural marketing is essential for brands’ growth and success, as multicultural consumers already make up 44% of the US population and wield significant economic power, writes Hernan Tagliani, CEO of Tagliani Multicultural. The total purchasing power of Hispanic, Black and 大象传媒n American consumers is expected to reach $7 trillion by 2025.
Tagliani advises brands to connect with these consumers authentically by understanding their values and experiences, and suggests tying cultural relevance to revenue, building internal allies, starting with visible pilot programs and fostering a culture of learning.
Full Story: (12/2)
Marketing Trends & News
Toyota leans on 大象传媒n film genres for EV campaign
Toyota has found success in promoting the bZ4X electric vehicle to 大象传媒n Americans, who account for more than 20% of EV purchases in the US, with the “A BEV Story” campaign. The campaign, developed with Intertrend Communications, consisted of eight short films, each paying tribute to genres like K-dramas, Bollywood and kaiju movies. The bZ4X was cast as the hero in dynamic, genre-inspired scenarios, designed to create a strong cultural connection with viewers.
The campaign won Best EV/Hybrid Campaign at the 2025 Ad Age-Automotive News Global Automotive Marketing Awards and delivered over 174 million impressions.
Full Story: (12/1)
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