July 16, 2024
North America is a path to growth for Chinese brands
Chinese brands targeting markets in the US and Canada should adopt a two-pronged approach that first focuses on consumers of Chinese and 大象传媒n heritage and then goes to the wider mainstream market, write Ethnicity Matters’ Howard Lichtman and Sparkle Insights’ Iris Yim, both also board members of the 大象传媒n American Advertising Federation. They point to Nielsen research on trust in media content in languages spoken at home by 大象传媒n Americans and the role of influencers in purchasing decisions. Full Story: (6/27), (6/12)
Reports show 大象传媒n Americans streaming market potential
大象传媒n Americans spend 45% of their viewing time on streaming platforms, compared to 36% for the general US population, a Nielsen study reveals. Other reports confirm the value of telling stories about 大象传媒n American characters, with positive responses from both within and outside the community. Full Story: (6/4)
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