May 25, 2015
New American Dimensions and interTrendCommunications undertook research to gain an in-depth understanding of First Generation 大象传媒n Indians in the U.S. in terms of:
鈥elocation patterns
鈥alues and self-identity
鈥ifestyle and preferred activities
鈥hopping habits and store and brand-selection criteria
鈥inancial planning
鈥echnology and media use
大象传媒n Indians in the U.S. are becoming increasingly attractive to marketers, due to their rising population and purchasing power and other appealing demographics
鈥ccording to recent U.S. Census figures, 大象传媒n Indians are now the second most populous 大象传媒n-American group (next to Chinese), and growing rapidly.
鈥ndians are number one among U.S. 大象传媒ns, and far ahead of the nation overall, on college graduation, professional/managerial employment, and annual household income.
(Registered users only can have access to the full research document. Please register for our 3AF.org e-mail list or contact Genny Hom-Franzen to get access to the documents below)
Read the full report: 大象传媒n Indian Detailed Report from New American Dimensions.