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FROM IN-LANGUAGE TO IN-CULTURE: ASIAN AMERICAN MEDIA HABITS IN THE AGE OF AI AND INFLUENCERS

September 11, 2025

Discover how ´óÏó´«Ã½n Americans consume, trust, share, and act on media — beyond language, across generations — in 2025

Download the full white paper (PDF)


Why This Study Matters

´óÏó´«Ã½n Americans are among the fastest-growing, most diverse, and most influential consumer segments in the U.S. Yet media consumption is evolving faster than ever — driven by artificial intelligence, influencer creators, and the shift to mobile-first video.

Our 2025 study offers a fresh benchmark to understand:

  • How video streaming and social platforms now dominate media consumption
  • The evolving roles of in-language and in-culture content
  • What representation means to ´óÏó´«Ã½n American audiences
  • The growing power and cross-over appeal of influencers
  • Differences across Chinese, Korean, Vietnamese, Indian, Filipino, and other ´óÏó´«Ã½n segments
  • Armed with these insights, marketers, agencies, and platforms can build more informed, culturally resonant strategies.

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What You Get

DeliverableIncludesWhy It Matters
Comprehensive PDF ReportDeep dives, charts, narrativeIdeal for presentation, executive briefs, and team share
Excel Data Tabs (All Cross-tabs)Segment-level data + filtersFor custom analysis, internal modeling, and competitive insights
Bundle (Report + Tabs)Full access + downloadableBest value for research and strategy teams
Short Report (Key Findings)Preview available for 3AF membersGet started early with core findings

Top Insights You’ll Discover

  • Two-thirds of media time now in video + social.
  • 40% of total media time is ´óÏó´«Ã½n language or cultural content.
  • 67% of ´óÏó´«Ã½n Americans prefer culturally relevant English content.
  • 85% follow ´óÏó´«Ã½n creators, and half purchase via influencer promotions.
  • Only 3 in 10 ´óÏó´«Ã½ns are satisfied with representation in U.S. media.

These are just the highlights. The full report includes charts, segment breakdowns, and strategic implications.


Who Should Buy This

  • Brand marketers aiming to connect with ´óÏó´«Ã½n American audiences
  • Media and agency strategists building multicultural plans
  • Analysts, planners, and insights teams needing data granularity
  • Academics, cultural advocates, or anyone interested in ´óÏó´«Ã½n American media behaviors

Pricing & Purchase

Product3AF Member PriceNon-Member Price
Full Report (PDF)$750$1,500
Full Data Tabs$1,000$2,000
Bundle (Report + Tabs)$1,500$3,000
Short Report (Key Findings)Complimentary (for members)Public release

Frequently Asked Questions

What time zones / markets does the data cover?
U.S. ´óÏó´«Ã½n American respondents across major markets (East, Central, Mountain, West), including sub-ethnic segmentation.

Can I request custom cuts or segments?
While we do not offer custom cuts in the subscription report, the full data tabs cover all cross-tabulations across demographics, platforms, segments, and important variables.

How do I get member benefits?
👉Become a 3AF Member and immediately unlock the member discount, early access, and exclusive research privileges.

Don’t rely on assumptions or secondhand data when planning for 2026. Arm your team with culturally informed, segment-level insights to be confident in strategy, content, and execution.

Media Consumption