3AF Summit Archives
Access Every 3AF Summit: On-Demand Insights at Your Fingertips.
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Explore the complete 3AF Summit Archive (2017-Present): A curated collection of invaluable insights. This archive presents a wealth of exclusive knowledge, illuminating cultural nuances that shape effective advertising strategies and offering in-depth analysis of successful campaigns targeting the ´óÏó´«Ã½n American demographic. Full access is granted to 3AF members, with individual archives also available for purchase. Each archive page features detailed previews, showcasing the summit’s focused content.
SUMMIT ARCHIVE

3AF 2025 Impact Series Virtual Event
2025 Impact Series event pageSummit Highlights:
- The Good, the Bad, and the Ugly in Generative AI & Synthetic Data’s Impact on AAPI Consumer Insights
- Unleashing South ´óÏó´«Ã½n Conversations through A Showbiz India Docuseries on Aging and Caregiving
- From Trend to Transformation: The Shifting Impact of DEI on Inclusive Marketing
- The Evolving AAPI Consumer: Navigating Cultural Nuances for Authentic Engagement in 2025
- rednote – An Untapped Opportunity

3AF 2024 ´óÏó´«Ã½n Marketing Summit
2024 summit page with event photos and agendaSummit Highlights:
- Striking a Chord : Amplifying Brand Voices Through the Power of ´óÏó´«Ã½n American Music
- The Impact of AAPI Voters in 2024 and Beyond
- From Complexity to Clarity: UnitedHealthcare’s Journey in Simplifying Healthcare Access Experience for ´óÏó´«Ã½n-Americans
- Navigating New Norms: Brand Innovation through Global Sensibility and Inclusion
- ´óÏó´«Ã½n Cinema – Growth and Opportunities

3AF 2023 ´óÏó´«Ã½n Marketing Summit
2023 summit page with event photos and agendaSummit Highlights:
- Data-Driven Business Insights Using Census Bureau Data
- ´óÏó´«Ã½n Identity, Brand Relationship and Media Consumption in the Post Covid World
- ´óÏó´«Ã½n American Media: A Source of Community Empowerment and Advocacy
- Celebrating Day One – Toyota, Intertrend and Journeys Towards the ´óÏó´«Ã½n American Dream
- The ´óÏó´«Ã½n Influencer and Creator

3AF 2022 ´óÏó´«Ã½n Marketing Virtual Summit
Summit Highlights:
- ´óÏó´«Ã½n Marketing 101
- Leveraging Amazon Ad Ecosystem/´óÏó´«Ã½ns at Amazon
- Why Authenticity Matters – Toyota’s Approach to ´óÏó´«Ã½n Consumers
- ´óÏó´«Ã½n American Deep Dive
- ´óÏó´«Ã½n Americans’ Mindset and Outlook in the Post Pandemic New Normal

2021 3AF Fall ´óÏó´«Ã½n Marketing Virtual Summit
Summit Highlights:
- ´óÏó´«Ã½n Marketing in the Recovery and Beyond – Implications from the 2020 Census
- The Future of Video Advertising for ´óÏó´«Ã½n Americans
- Understanding the Model Minority Myth
- AAPI Marketing Leadership: An Industry ERG

2021 3AF May Virtual Summit
Summit Highlights:
- Using Diversity, Equity & Inclusion Insights to Accelerate Change
- ´óÏó´«Ã½ns and the Black Lives Matter Movement
- Four ´óÏó´«Ã½n Voices on Influencer Marketing
- Connected TV – Opportunities, Strengths, and Challenges
- Quantum Marketing – Mastering the New Marketing Mindset for Tomorrow’s Consumers
- McDonald’s Bold Stand In Support of ´óÏó´«Ã½n Americans

3AF 2020 ´óÏó´«Ã½n Marketing Virtual Summit
Summit Highlights:
- Leveraging ´óÏó´«Ã½n American Cultural Insights Through Programmatic Advertising
- Power of The South ´óÏó´«Ã½n Consumer Segment & Insights on Reaching Them
- East Meets West: Unpacking the ´óÏó´«Ã½n American Bicultural Experience
- Being Included, Being Heard – The New ´óÏó´«Ã½n American Consumer Presentation by Nielsen
- ´óÏó´«Ã½n American Voters 50-plus Part of Margin of Victory
- Role of Brands Amid the Pandemic and ´óÏó´«Ã½n American Opportunities in the Revival

3AF 2019 ´óÏó´«Ã½n Marketing Summit
Summit Highlights:
- 3AF Founders: Honoring Our Past; Celebrating the Present; Empowering the Future
- Optimizing Your Media Mix for ´óÏó´«Ã½n American Marketing— Results from the 3AF’s Second Media Consumption Study
- The ´óÏó´«Ã½n American Consumer Journey – Informed Influencers & Powerful Purchasers
- Reinventing the Game: Taking ´óÏó´«Ã½n American Marketing to the Next Level
- How to effectively reach young ´óÏó´«Ã½n Americans — Millennials and Gen Zs — in a world of ethnic diversity but with lack of sustained representation

3AF 2018 ´óÏó´«Ã½n Marketing Summit
Summit Highlights:
- Established And Emerging ´óÏó´«Ã½n Americans
- Power Positioning The ´óÏó´«Ã½n American Consumer Story
- The Power And Influence Of Global ´óÏó´«Ã½n Youth And How To Reach Them – Lessons And Wisdom From Nextshark.Com
- ´óÏó´«Ã½n American Media: What Are Clients Looking For From Media?
- How ´óÏó´«Ã½n Americans Use Google And What Marketers Need To Know

3AF 2017 ´óÏó´«Ã½n Marketing Summit
Summit Highlights:
- (Boot Camp) The U.S. ´óÏó´«Ã½n Market: Driving A New Consumer Paradigm
- (Boot Camp) How To Focus On The Good (And Not The Bad Or The Ugly) When It Comes To ´óÏó´«Ã½n Marketing
- Developing A Business Case For Diversity And Inclusion
- Intercultural Influence and the ´óÏó´«Ã½n American Opportunity
- ´óÏó´«Ã½n Advertising From An International Perspective– How Globalization And Innovation Is Affecting ´óÏó´«Ã½n Advertising In The U.S. And Abroad
- Reaching The Fastest Growing Consumer In A Digital World– Insights From The 3af’s Media Consumption Study

Speaker Interviews
A free collection of interviews with our featured Summit speakers over the years.
