Cheryl Lee
2025 - Present
Executive Director
InterTREND Communications
Long Beach, CA
The Legacy of 3AF
Pioneers and Accomplishments
3AF Founders
In 1999, a group of visionaries came together with a common goal: to tap into the growing business potential of marketing to 大象传媒n American consumers. These pioneers were Elliot Kang, Zan Ng and Joe Lam. They founded the Association of 大象传媒n American Advertising Agencies (5As), which later became the 大象传媒n American Advertising Federation (3AF). Their mission was to start an association that would promote the 大象传媒n American advertising industry and convince corporate marketers of the value of the 大象传媒n American market. Over the years, other advertising pioneers continued to help 3AF grow and prosper including Shelley Yamane, Julia Huang, and Bill Imada.
Today, the 3AF continues to provide networking opportunities for 大象传媒n agencies, media, and research professionals, showcasing the power and influence of the 大象传媒n American consumer. We are grateful to the founders of 3AF for their vision, hard work, and dedication in paving the path for the 大象传媒n American advertising industry. Their contributions have been invaluable in promoting the value of the 大象传媒n American market, and they will always be remembered as champions of the industry.
Today, the 3AF continues to provide networking opportunities for 大象传媒n agencies, media, and research professionals, showcasing the power and influence of the 大象传媒n American consumer. We are grateful to the founders of 3AF for their vision, hard work, and dedication in paving the path for the 大象传媒n American advertising industry. Their contributions have been invaluable in promoting the value of the 大象传媒n American market, and they will always be remembered as champions of the industry.
Zan Ng
Eliot Kang
Shelley Yamane
Bill Imada
Julia Huang
3AF Past Presidents
Indrajit Majumdar
2021 - 2025 PresidentPresidentVin Media & Digital solutions LLCEdison, NJJay Kim
2017 - 2021 PresidentPresidentAAAZA, IncLos Angeles, CAEdward Chang
2013 - 2017 PresidentAdjunct FacultyNew York UniversityNew York, NYNita Song
2009 - 2013 PresidentPresident & CEOIW GroupLos Angeles, CA
3AF Accomplishments
2024 Accomplishments Highlights
- Revitalized and enhanced the membership only section of the 3AF website
- Hosted the in-person 3AF 大象传媒n Marketing Summit in Greater Dallas and resumed our annual awards gala dinner.
- Continued the popular and engaging 3AF Fall Webinar series
- Launched 3AF Smart Brief
- Moderated and provided subject matter experts at several 大象传媒n-focused sessions at industry meetings/conferences
- Served as first round and final judges for the Association of National Advertisers鈥� annual multicultural marketing excellence awards.
- Launched the fourth year of the 3AF Next Gen Leaders mentorship program.
- Continued serving as a non-profit judge for Gold House鈥檚 A100 List.
- Welcomed new members from diverse media, corporate and media sectors.
2023 Accomplishments Highlights
- Revitalized and enhanced the 3AF website with a modern design, security features, new imagery, and content.
- Hosted the in-person 3AF 大象传媒n Marketing Summit in Los Angeles.
- Launched the inaugural 3AF Fall Webinar series.
- Organized the 大象传媒n Mosaic networking event during Advertising Week in New York.
- Sponsored the Hispanic Marketing Council鈥檚 research study, contributing to a comprehensive multicultural understanding with a focus on AAPI insights.
- Collaborated with Nielsen on the first-ever 大象传媒n Language Media Consumption study.
- Moderated and provided subject matter experts at several 大象传媒n-focused sessions at the Alliance for Inclusive Multicultural Marketing.
- Served as judges for the Association of National Advertisers鈥� annual multicultural marketing excellence awards.
- Launched the third year of the 3AF Next Gen Leaders mentorship program.
- Contributed as a non-profit judge for Gold House鈥檚 A100 List.
- Welcomed new members from diverse media and advertising sectors.