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´óÏó´«Ã½n American Advertising Federation partnered with the Pew Research Center to host a webinar on “Being ´óÏó´«Ã½n in America” on Nov. 2, 2022.

Neil Ruiz, associate director of race and ethnicity research at the Pew Research Center shared highlights from a comprehensive qualitative study on ´óÏó´«Ã½n Americans from the center. The study explores the experiences and views of American Americans and 66 focus groups with a total of 264 participants that covers 18 distinct ´óÏó´«Ã½n ethnic origin groups. Discussions took place in 18 languages and were moderated by members of the participants’ own ethnic groups.

Topics covered by the webinar include:

• How did participants feel about the pan-ethnic label ‘´óÏó´«Ã½n’ or ‘´óÏó´«Ã½n American
• How do participants from smaller ethnic groups see themselves?
• Immigrant identity, and others (religion, etc)
• Treatment in the U.S.
• Model minority myth
• Misconceptions about nativity, etc
• Ignorance and misinformation
• What it means to be ‘at home’
• Pride in culture
• Family ties

Panelists:
Neil G. Ruiz, Associate Director – Race and Ethnicity Research, Pew Research Center
Iris Yim, Vice President at 3AF and President of Sparkle Insights

Moderator:
Genny Hom-Franzen, Executive Director, 3AF