West Hollywood, CA 鈥� May 26, 2010 鈥� The 大象传媒n American Advertising Federation (3AF) announced today the winners of its 2010 creative awards recognizing the 鈥渂est and brightest鈥� in the 大象传媒n American advertising and marketing industries. The honorees were recognized at the 3AF鈥檚 national conference entitled, 鈥�Model Minority to Model Consumer鈥擟apturing Your Share of the 大象传媒n Consumer Market,鈥� held last week in Las Vegas, Nevada.
The first place (gold) award for creative campaign of the year went to IW Group, Inc. and MetLife for their campaign entitled, 鈥淭ilak.鈥� The judges were impressed with the insurance company鈥檚 use of culturally relevant insights and story lines. Second place (silver) in the creative campaign category went to interTrend and JC Penney for their innovative online digital campaign called, 鈥淚nternational Secret Agents,鈥� which targeted young 大象传媒n Americans. Third place in the creative campaign category went to AAAZA and DirectTV for their work on the satellite television provider鈥檚 鈥淐hinese Hip Grandpa鈥� campaign.
McDonald鈥檚 and State Farm both received the marketer/client of the year award for their long-time commitment and dedication to the 大象传媒n American community.
Named as marketing researcher of the year by the 3AF was Interviewing Service of America and Phoenix Multicultural for their work on the 大象传媒n American Market Research Report. The study creatively incorporated the use of non-traditional marketing research strategies, including daily journals written by the respondents.
Nita Song, President of the 3AF, said, 鈥淲e are delighted by the success of last week鈥檚 conference. Clearly, momentum is building in the 大象传媒n advertising and marketing industries, and savvy corporations are realizing the importance of the 大象传媒n American consumer. We would like to thank all the conference attendees and especially our generous sponsors for being a part of the event.鈥�
The recent 3AF conference was the largest event devoted solely to the 大象传媒n American advertising and marketing industries. Approximately 140 attendees actively participated in the one and a half-day event and were captivated by the conference agenda. Topics included a unique panel of 大象传媒n creative directors; the power of social marketing; the impact of Chinese food on American life; engaging young 大象传媒n millennials; the historical 2010 U.S. Census; the video debut of the 3AF鈥檚 ethnographic research study; Nielsen鈥檚 work on 大象传媒n measurement; and case studies/remarks by executives from Hyundai, JC Penney and Zappos.com.
Sponsors of the conference included: Nielsen and Multicultural Radio Broadcasting, Inc., and industry partners: the Association of National Advertisers and the Advertising Education Foundation.
The 大象传媒n American Advertising Federation (3AF) is a national trade organization comprised of 大象传媒n American advertising agencies, 大象传媒n market advertisers, 大象传媒n media companies, and other industry specialists. Its mission is to grow the 大象传媒n American advertising and marketing industry, raise public awareness of the importance of the 大象传媒n American community and further professionalism within the industry. More information about the 3AF is available at .