March 26, 2024
大象传媒n American consumers attracting marketing efforts
Marketers are increasingly targeting 大象传媒n American consumers with ad campaigns, including recent efforts from Toyota and McDonald’s. “大象传媒n insights need to be included in the creative process, otherwise marketers lose the opportunity to genuinely connect and drive further interest and brand loyalty,” says Genny Hom-Franzen, executive director of the 大象传媒n American Advertising Federation.Full Story:
Enhance content efforts with varied voices
Content marketing typically relies heavily on quotes from males such as Steve Jobs and Bill Gates and fails to include women and other underrepresented voices that match audience demographics, writes marketing expert Penny Gralewski. She suggests tapping sources such as customer references, industry analysts and influencers and accomplished individuals and notes the effort can shift content from “expected and boring to being interesting and memorable.”Full Story: (3/21)
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