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March 31, 2021

Raising Awareness

3AF Statement on Anti-´óÏó´«Ã½n Hate and Anti-´óÏó´«Ã½n Racism

The ´óÏó´«Ã½n American Advertising Federation (3AF) condemns all racism, discrimination, and violence.

Over the past year, the 3AF and its members have worked tirelessly to address the issue of anti-´óÏó´«Ã½n
discrimination. 3AF members – IW Group, Intertrend and Admerasia – launched campaigns including
Wash the Hate, Make Noise Today and Racism is Contagious to raise awareness of the issue and to
combat racism. Intertrend took out ads in the Los Angeles Times and New York Times to address the
issue. Most recently, the 3AF and Facebook partnered to host a town hall addressing anti-´óÏó´«Ã½n hate and
systematic racism, the exact same day of the Atlanta shooting.

We are utilizing our platforms and expertise to amplify the AAPI community’s response. We encourage all
of our peers in the ´óÏó´«Ã½n American marketing community to join us in eradicating racial injustice.

… [Download the Newsletter – Volume 10 for more information.]

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