大象传媒

COVID-19 is a viral disease and viral subject. 大象传媒n Americans have a unique place in this crisis, as a consumer group and how they consume media. Strategic planning executives from Intertrend Communications share the results from a quantitative study they conducted during March and April about 大象传媒n Americans and COVID-19.

The results include a comparison across immigration waves (e.g. 1st generation immigrants vs. US-born 大象传媒ns Americans). And besides the role of media and general sentiments among 大象传媒n Americans during the COVID-19 crisis, they will also speak about what brands should know in order to make meaningful connections to the 大象传媒n community during and post COVID.

Speakers:
Tanya Raukko, Chief Strategy Officer, Intertrend
Anna Xie, Strategic Planning Director, Intertrend

Moderator:
Cheryl Lee, Executive Director, Intertrend